Cause Marketing and Your Case for Giving Today’s blog features Savannah business leaders and ran first in the Savannah Morning News. Click here. In 2003 a former marketing professional from Colgate-Palmolive joined the non-profit board where I worked. Jim Emery … read more
Transform Glitter to Gold with Free Download Download: Fundraising Appeals Idea Fairies Have you ever had an idea fairy on your board? You know, someone who waves a wand at the staff, sprinkles sparkly ideas onto the … read more
As a consultant, I’m often brought in to discuss major gift strategies or capital campaigns. Soon, however, I’m asked about social media appeals, end-of-year letters, and event sponsorships. In other words, I’m asked, “How can our nonprofit organization target specific … read more
Many Sponsors Don’t Do This …. But You Can Help! As fundraisers, it’s easy to assume that the savvy HR director or wealthy, self-made entrepreneur knows exactly how to maximize the free table or tickets he received as … read more
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